(PRWEB) July 8, 2004
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Two watershed moments stand out in the history of hip-hop brand-name drops. The first raised the question (of opportunity); the second categorically answered it:
·1986: Run D.M.C. perform their song My Adidas to fans that react by holding up their Adidas. Adidas representatives, recognizing opportunity, immediately sign the trio to a US$ 1.5 million sponsorship contract.